MADE IN CROATIA
What is actually a BRAND?
Here are some definitions of "brand" coming from various sources
1.
•trade name: a name given to a product or service
•a recognizable kind; "there's a new brand of hero in the movies now"; "what make of car is that?"
•mark with a brand or trademark; "when this product is not branded it sells for a lower price"
wordnetweb.princeton.edu/perl/webwn
2.
•A brand is a distinguishing name and/or symbol intended to identify a product or producer.
en.wikipedia.org/wiki/Brand
Here are some definitions of "brand" coming from various sources
1.
•trade name: a name given to a product or service
•a recognizable kind; "there's a new brand of hero in the movies now"; "what make of car is that?"
•mark with a brand or trademark; "when this product is not branded it sells for a lower price"
wordnetweb.princeton.edu/perl/webwn
2.
•A brand is a distinguishing name and/or symbol intended to identify a product or producer.
en.wikipedia.org/wiki/Brand
WHAT IS BRAND IDENTITY?
Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing common among all brands is the need to be a strong brand.
Why is brand identity so critical?
A strong brand identity can position a company above its competition all by itself. But having a brand that's strong takes time, money and effort to develop. It's not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.
The graph below shows the inter-relations among brand factors.
It is to see how difficult this marketing job related to branding is!!!
Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing common among all brands is the need to be a strong brand.
Why is brand identity so critical?
A strong brand identity can position a company above its competition all by itself. But having a brand that's strong takes time, money and effort to develop. It's not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.
The graph below shows the inter-relations among brand factors.
It is to see how difficult this marketing job related to branding is!!!
MY STUDENT MATEA,aged 14, from Zadar, Croatia, HAS INPIRED ME TO START THIS PROJECT.
SHE'S MADE SUCH A NICE PRESENTATION OF CROATIAN BRANDS.
I WOULD LIKE TO SHARE HER PRESENTATION WITH ALL OF YOU!
SHE'S MADE SUCH A NICE PRESENTATION OF CROATIAN BRANDS.
I WOULD LIKE TO SHARE HER PRESENTATION WITH ALL OF YOU!
STAGE ONE
my brand - your brand KEY WORDS: brand, commercial/advertisement, money, fun/annoying, perfect image of someone's life, famous people, slogans Slogan designing An exchange of the products we often buy; are they national or international product(s)? TOP 5 of the commercials/ domestic-international/
SOME EXAMPLES OF HOSPITALITY SLOGANS
Grand Hotel Bonavia ****, Croatia
Advertising slogan: Five-star quality in a hotel of four stars.
Windsor Suites Hotel ***** Bangkok
Slogan: Twice the comfort, twice the value, twice the Hotel.
Holiday Inn Hotels
Slogans: Relax, it's Holiday Inn.
We put a smile back on your face.
Pleasing people the world over.
The best surprise is no surprise.
Holiday Inn. The World's Inn Keeper.
Your Host from Coast to Coast.
The Nation's Innkeeper.
Grand Hotel Bonavia ****, Croatia
Advertising slogan: Five-star quality in a hotel of four stars.
Windsor Suites Hotel ***** Bangkok
Slogan: Twice the comfort, twice the value, twice the Hotel.
Holiday Inn Hotels
Slogans: Relax, it's Holiday Inn.
We put a smile back on your face.
Pleasing people the world over.
The best surprise is no surprise.
Holiday Inn. The World's Inn Keeper.
Your Host from Coast to Coast.
The Nation's Innkeeper.
CRAVAT IN HISTORY
A cravat, symbol of culture and elegance, is associated with Croats. They have not actually patented it, but they spread it as an accesorry across Europe in the 17th century. Then it became and, to this day, remained a necessary article of clothing under the name of Croatia.
What is the histoy of the cravat? After Turkish attacks, the Croatian Military Boreder was formed and its soldiers were an inexhaustible source for other European battlefields. They participated in the German Thirty Years War (1618-1648) and they were easily recognized because of the scarves around their necks, a predecessor of the cravat. From 1635 Croatian soldiers also served in France and in 1667 a special regiment named Royal Cravates was formed. Common soldiers wore scarves made of coarse materials and officers wore scarves made of fine cotton or silk.
These neck scarves were a part of Croatian battle dress and a kind of identification because uniforms did not exist at the time. It is known that the French king Louis XIV was involved in secret negotiations with counts Zrinski and Frankopan in order to get Croatia under French patronage. That failed, but the Sun King started to wear a cravat because it was more practical and more beautiful than the starched high-lace collar the French used to wear. When the most powerful European king put on the cravat, a new fashion style became popular. The court even employed a cravat-maker (cravatier) who delivered a few cravats to the king on a daily basis so he could choose the one that suited him most.
The cravat quickly spread across Europe. After the French, the Belgians and the Dutch also accepted it and then it came to the British Isles which was crucial for its development. Then it conquered all continents. The English have turned the cravat into a cult. They changed the patterns and the way of knotting. Until the 19th century, the cravat was white, but the English introduced coloured cravats and they showed someone’s style. Later, Jesse Langsdorf, an American textile manufacturer, made a revolutionary step by cutting the fabric into three parts and then sewing it back in a way which enabled easier tying and industrial production. The Italian have added new artistic elements which stressed the individuality of the person wearing it.
Although there are, theoretically, 85 ways to knot a cravat, only a dozen of knots suit the usual notions of symmetry and balance. The most famous knot is a single or double Windsor knot which was introduced by the Duke of Windsor. Today the most popular shapes of cravats are the elongated ones (half-bottle shape), bow ties and the so-called ascot-ties.
Various sources about Croatian origin of cravat:
•Chaille, Francois(1994). Le grande histoire de la cravate. Paris: Flammarion. It explicitly confirms cravat’s Croatian origin.
•Italian monograph Miss Cravatta, published in 1996 in Como, the most famous European and world cravat-manufacturing centre, decidedly associates occurrence of the cravat with the arrival of Croatian soldiers to France during the reign of Louis XIV.
•Encyclopaedia Britannica reports that the noun cravat developed from Crabat, Cravat, Croatian and that it dates from 1656
The story about Penkala - the inventor of a fountain pen
Eduard (Slavoljub) Penkala (1871-1922), born in Slovakia to a Polish/Dutch family, became naturalized Croat when after his marriage his family immigrated to Zagreb. He invented the mechanical pen in 1906 and fountain pen in 1907 which are bearing his name and now they are in everyday use.
Indeed, the name of "penkala" is in use also today for the chemical pen. The patent was registered in thirty-five countries throughout the world.
He was also one of the first constructors of planes (Zagreb, 1910), only seven years after brothers Wright.
His first invention was a rasin bottle filled with hot water, called Termofor (hot water bottle), used in bed as "central heating" during cold nights.
Penkala invented a new plastic mass substance called ebonite, and used it for production of gramopne records. He then signed a contract with the Edison-Bell company, England, and a new company Edison-Bell-Penkala Ltd. was founded in Zagreb which started the production of gramophone records based on his original technology.
The Penkala factory in Zagreb in 1912, Branimirova street, had about 300 employees, with canteen, kindergaten, swimming pool, and even a football club Penkala. It was among largest factories for office equipment in the world.
Eduard (Slavoljub) Penkala (1871-1922), born in Slovakia to a Polish/Dutch family, became naturalized Croat when after his marriage his family immigrated to Zagreb. He invented the mechanical pen in 1906 and fountain pen in 1907 which are bearing his name and now they are in everyday use.
Indeed, the name of "penkala" is in use also today for the chemical pen. The patent was registered in thirty-five countries throughout the world.
He was also one of the first constructors of planes (Zagreb, 1910), only seven years after brothers Wright.
His first invention was a rasin bottle filled with hot water, called Termofor (hot water bottle), used in bed as "central heating" during cold nights.
Penkala invented a new plastic mass substance called ebonite, and used it for production of gramopne records. He then signed a contract with the Edison-Bell company, England, and a new company Edison-Bell-Penkala Ltd. was founded in Zagreb which started the production of gramophone records based on his original technology.
The Penkala factory in Zagreb in 1912, Branimirova street, had about 300 employees, with canteen, kindergaten, swimming pool, and even a football club Penkala. It was among largest factories for office equipment in the world.
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THE WORLD MOST FAMOUS BRANDS
this aimed to be the world gallery of the national brands
No images defined in this gallery.
Tags
Database of slogans.
Tourist board advertising slogans.
Croatian National Tourist Board
Ad slogan: Croatia. The Mediterranean as it once was
Scottish Tourist Board
Advertising slogan: Live it. Visit Scotland
Lancashire and Blackpool Tourist Board
Advertising slogan: Lancashire. It's a real pleasure.
The Austrian National Tourist Office Vienna
Slogans: Austria. At last!
Austria. You've arrived
Ireland tourist board / Tourism Ireland
Advertising slogans: Ireland. The Island of Memories...
Awaken To A Different World
The Greek Tourism Ministry /Greek National Tourism Organization
Taglines: Live your myth in Greece
A new point of view. (campaign for Athens, Attica)
Greece. Beyond Words.
Wales Tourist Board
Marketing slogan: Wales. Big Country
Cyprus Tourism Organisation
Slogans: Cyprus. The Island for All Seasons
Cyprus. A whole world on a single island
Spanish Tourist Board
Slogans: Smile! You are in Spain!
Spain Marks
Spain. Everything Under the Sun
Andalucia, regional tourist board
Motto: Andalucia. There's only one.
Switzerland Tourism, national marketing and sales organization
Motto: Switzerland. Get natural
Luzern tourist board / Luzern Tourismus
Advertising slogan: Luzern. Swiss made.
Latvia Tourist Board
Slogans: Latvia. The Land that Sings.
The Heartland of the Baltic
Andorra Department of Tourism
Marketing slogan: Andorra. The Pyrenean Country.
Iceland Tourist Board
Slogan: Pure. Natural. Unspoiled. Iceland. The Way Life Should Be.
Tourist board advertising slogans.
Croatian National Tourist Board
Ad slogan: Croatia. The Mediterranean as it once was
Scottish Tourist Board
Advertising slogan: Live it. Visit Scotland
Lancashire and Blackpool Tourist Board
Advertising slogan: Lancashire. It's a real pleasure.
The Austrian National Tourist Office Vienna
Slogans: Austria. At last!
Austria. You've arrived
Ireland tourist board / Tourism Ireland
Advertising slogans: Ireland. The Island of Memories...
Awaken To A Different World
The Greek Tourism Ministry /Greek National Tourism Organization
Taglines: Live your myth in Greece
A new point of view. (campaign for Athens, Attica)
Greece. Beyond Words.
Wales Tourist Board
Marketing slogan: Wales. Big Country
Cyprus Tourism Organisation
Slogans: Cyprus. The Island for All Seasons
Cyprus. A whole world on a single island
Spanish Tourist Board
Slogans: Smile! You are in Spain!
Spain Marks
Spain. Everything Under the Sun
Andalucia, regional tourist board
Motto: Andalucia. There's only one.
Switzerland Tourism, national marketing and sales organization
Motto: Switzerland. Get natural
Luzern tourist board / Luzern Tourismus
Advertising slogan: Luzern. Swiss made.
Latvia Tourist Board
Slogans: Latvia. The Land that Sings.
The Heartland of the Baltic
Andorra Department of Tourism
Marketing slogan: Andorra. The Pyrenean Country.
Iceland Tourist Board
Slogan: Pure. Natural. Unspoiled. Iceland. The Way Life Should Be.
